Bradshaw To Launch Licensed Emeril Housewares

Bradshaw International is gearing up to bring the essence of Emeril Lagasse to cookware and other housewares segments. The company has entered into a licensing partnership with Sequential Brands Group to develop a new line for the celebrity chef, television personality and James Beard Award winner.

“It’s a very exciting time for my brand as we have been working hard to develop products for the everyday home chef. I can’t wait to showcase the new look and I’m looking forward to working with our partners,” said Lagasse.

According to Bradshaw, the partnership will bring an array of cookware, bakeware, kitchen tools, gadgets, barbecue accessories and oven-to-table goods to the market under the brand. In cookware, a complete selection of styles have been designed in an array of materials, including tri-ply stainless steel, hard anodized non-stick and cast iron, priced across all categories and in the most popular sizes.

A key product will be an innovative oval-shaped, hard anodized sauté pan, with a higher leading edge for better control when moving food around while cooking. The elliptical rim then allows for easy serving or transferring of food when going from stovetop to mixing bowl or plating, according to Bradshaw.