Bradshaw, W Appliance To Introduce Licensed Black+Decker Housewares

Bradshaw will introduce a line of Black+Decker branded non-electric cookware, bakeware, kitchen tools, gadgets and cutlery, while W Appliance will develop a licensed line of compact appliances and air comfort products for the brand, according to published reports.

Bradshaw’s new collection of Black+Decker housewares will range from pots and pans to peelers, mixers, cutlery, barbecue tools and bakeware, and will be available at mass merchants, department stores, online and club retailers.

W Appliance’s line of Black+Decker compact appliances will include refrigerators, freezers and wine coolers, either built-in or free standing. The company will also focus on air comfort products, including humidifiers and fans. All W Appliance products will be available at mass, home improvement, e-commerce, department, mid-tier, warehouse club, specialty, grocery and drug retailers.