Jura’s premium gifts program, a growing sales segment for the company, is now managed by John Brennan, director of sales midwest for Jura, Inc.
The baton was passed from Becky Sawicki, former director of special markets for Jura, to Brennan when Sawicki retired after 25 years with the company in April 2020. Brennan reports to Michael Loughnane, vp/sales.
“Becky Sawicki saw the potential of the premium gifts market and ran with it for years, building it into a substantial market for both the Jura and Capresso brands. John Brennan is building on that success at a time when this segment is more important than ever. When it’s hard to thank and honor people with group events and face-to-face recognition, it becomes easier to thank and honor them with premium gifts that they will use and love every day at home,” said David Shull, evp/marketing and communications, Jura.
Premium gifts are a prestige sales segment that expands the company’s consumer outreach. The Jura GIGA 6, ENA 8, E8 Chrome, Capresso froth Select, Capresso Grind Select and Capresso H2O Select are among the company’s top-selling premium gifts market products.