Brita is joining the University of California at Berkeley in a combined effort to increase campus sustainability efforts while offering students and the broader campus community healthier beverage choices.
According to the company, the 10-year, $4 million partnership will focus on promoting and extending the campus’ “Refills not Landfills” program. The program, launched as part of the University of California system’s plan to achieve zero waste by 2020, is an effort to encourage students and the campus community to drink from reusable containers.
The partnership marks the first time Brita has worked with a specific university on a sustainability and student health program, the company said. The partnership kicks off with the start of the 2016-2017 academic year.
Brita will provide the campus with complimentary Brita products such as reusable bottles, as well as sponsor campus groups that support sustainability goals and champion healthy living. The company will also establish an on-campus filter recycling program with Cal Zero Waste. Brita products will also be sold at a variety of campus outlets.
“This is the kind of partnership that gets us excited,” said Ed Huber, general manager of Brita. “The students and administrators at UC Berkeley have set out, with no prompting from Brita, to cut back on bottled water waste and encourage healthier beverage choices. The fact that the Brita brand can play an important role in advancing a goal like this is exciting and a bit humbling, and speaks to the shared values between our two organizations. If, together, we can make the students and campus a little healthier, we’ll have accomplished something really important.”