Brita and current NBA MVP Stephen Curry have signed a three-year endorsement deal. According to the company, Curry will be featured in national television advertisements as well as digital, public relations and social media campaigns to endorse Brita’s water filtration products and the benefits of drinking water.
“Stephen Curry is a role model to millions of children and adults around the world. By deciding to work with Brita— and make no mistake, Stephen Curry could endorse any beverage he wants— he’s sending a powerful message that clean, clear water is the right choice for everyone in America,” said Ed Huber, general manager of the Brita brand.
Curry is the starting point guard for the 2015 NBA Champions, the Golden State Warriors.
“Drinking water is essential to a healthy lifestyle,” said Curry. “Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”
The campaign, which will launch in January, will feature national television spots likely to start airing in March.
In addition to working with Curry, Brita is a founding supporter of Drink Up, an effort from the Partnership for a Healthier America and its honorary chairwoman First Lady Michelle Obama to encourage people to drink more water more often.