Brita and Golden State Warriors basketball player Stephen Curry launched Splash Studio, a campaign to get fans, health advocates, schools, filmmakers and more to create original commercials for drinking water, the company said.
According to the company, the maker of the winning spot on drinking water will receive $25,000 and the chance to recreate the advertisement with a cameo from Curry. Brita will then air the winning commercial on television at the start of the 2016-2017 basketball season.
“One of the things that makes Stephen Curry so inspiring is his absolute commitment to being at his best, both on and off the court, which is supported by his choice of water,” said Ed Huber, general manager of the Brita brand. “Through this effort, we are giving people a platform to join Stephen by using their talents to encourage others to make healthy lifestyle choices.”
The contest will run from March 8 through May 31. Each submission will be judged on a combination of creativity, impact and originality. Submissions will be narrowed down to four finalists, to be announced July 1, 2016. From there, the public will get to vote to pick the ultimate winner. The final winner will be announced August 30, 2016.
“This is important to me. Water is my drink of choice because I know it is an essential part of a healthy lifestyle,” said Stephen Curry. “Partnering with Brita and a campaign like this is one way I can personally help educate families about the benefits of water. I want to encourage people to have fun while they think of ways to inspire America to drink up.”