Brookstone Teams With Fitness Trainer To Launch Body Foam Roller

Introduced today at CES 2015, in partnership with Dolvett Quince, fitness expert and lead trainer on NBC’s “The Biggest Loser,” the new BodyForm Foam Roller featuring deep tissue and vibration massage marks the first celebrity fitness collaboration for Brookstone. Quince will also serve as Brookstone’s new massage ambassador.

“The new BodyForm Foam Roller is the perfect way for anyone to bring tired muscles back to life and keep your muscles happy and healthy. We’re looking forward to working with Dolvett to help people incorporate massage into a healthier and balanced life in 2015,” said Steven Schwartz, chief merchandising officer, Brookstone.

Designed for all fitness levels, the BodyForm Foam Roller is designed for use pre- and post-workout to help warm-up, relax and rehabilitate muscles, said the company. The battery-operated foam roller features raised bumps and smooth ridges that support muscles while used as a traditional roller or during vibrating massage mode. The roller also comes with an instructional, illustrated booklet with tips from Dolvett.

The BodyForm Foam Roller is currently available at Brookstone.com for $69.99 and will soon be available at Brookstone stores nationwide.

The 2015 International CES show is taking place January 6-9 in Las Vegas.