Brush Buddies Debuts Soniclean Toothbrush, Shopkins License

Brush Buddies has launched the Soniclean Pro One toothbrush and added the Shopkins license to its line of character based toothbrushes and oral care products created for kids.

According to the company, the new Soniclean Pro One oral care appliance features sonic technology that offers 30,000 vibrations per minute for a deep cleaning. In addition, the company said that the toothbrush’s Soft DuPoint end-rounded nylon bristles are designed to clean the outer layers of teeth, while the rubberized polishing cups in the middle are made for polishing.

Both the head of the brush and batteries of the Soniclean Pro One can be replaced, stated Brush Buddies, noting that replacing the toothbrush head can help to reduce the spread of bacteria that has been associated with bad breath and gum disease.

“Knowing how important dental hygiene is for consumers, we believe we’ve found a way to integrate a tried and true technology into our toothbrushes at an incredibly affordable price,” said Anish Patel, CEO of Brush Buddies.

The Brush Buddies Soniclean Pro One will soon be available on the company’s e-commerce site and at Rite Aid. It has an SRP of $5.95.

In related news, Brush Buddies also recently announced the addition of the Shopkins license to its line of character based toothbrushes and oral care products created for kids.

According to the company, the license was brokered by The Licensing Shop Inc. on behalf of Moose Toys, which owns the license of grocery-themed characters.

Brush Buddies said the new oral care collection will feature exclusive designs of Shopkins characters on powered and manual toothbrushes, travel kits, light up brushes, singing brushes, bandages, hand sanitizers and face tissues.

The line is expected to be available at a variety of retailers as well as Brush Buddies’ e-commerce site.