SodaStream is partnering with is calorie-free sparkling water brand bubly to launch ‘bubly drops’ in several flavors, backed by a new consumer advertising campaign starring famed pop singer Micheal Bublé.
In the bubly drops ads for SodaStream, bubly spokesperson Bublé continues his antics from previous bubly commercials with innocent mispronunciations made while introducing the product.
PepsiCo launched the bubly brand in 2018.
On arrival, bubly drops come in six flavors: grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, and cherrybubly, all of which contain no calories, no sweeteners and no artificial flavors, providing the product with a wellness dimension, according to SodaStream.
The company points out that using bubly drops to make flavored beverages gives consumers the chance to avoid single-use packaging, as SodaStream continues to position its products as helping consumers make positive choices in regard to the environment and sustainability. The compact bubly drops glass bottle makes up to 12 liters of flavored sparkling water when made according to instructions, the company notes.
Consumers can find bubly drops for SodaStream at Target in-store and online, as well as at SodaStream.com, Amazon, Walmart.com, BedBathAndBeyond.com and other digital retailers. The product will continue to roll out through brick-and-mortar retailers in the coming months at a suggested retail price of $5.99 per bottle, the company stated.