The Bulbhead division of Telebrands has launched a next-generation Pocket Hose— The Silver Bullet— as the DRTV-driven brand of extendable garden hoses enters its seventh year.
The Pocket Hose Silver Bullet introduces lead-free, drinking-water safe aluminum connectors to the expandable hose featuring a seamless biaxial braid outer shell made from a micromesh fabric that prevents tearing, according to Bulbhead.
Like all Pocket Hose models, the Silver Bullet features a lightweight, kink-resisting accordion design that expands when water is turned on and shrinks for space-saving storage when the water is turned off.
Pocket Hose Silver Bullet has landed in select retail outlets in advance of a broader spring retail rollout that will be supported by a full-scale DRTV campaign starting in April, Bulbhead CEO AJ Khubani said.
“The Pocket Hose brand continues to be a strong seller,” Khubani said. “Like any successful product, category and brand, you need to refresh it continuously.”
Pocket Hose Silver Bullet is offered in 50-, 75- and 100-foot lengths with retail prices ranging from $29.99 to $49.99.