Bush Industries has rebranded its commercial furniture division as BBF (Bush Business Furniture). The company will debut the new BBF brand as well as two commercial office collection at NeoCon World’s Trade Fair in Chicago next week.
“Over the past year, Bush Industries has engaged in a significant undertaking that focuses on a new approach to the commercial office furniture market,” said Jim Sherbert, CEO of Bush. “We are proudly introducing this approach through the rebranding of our commercial division as BBF.”
According to the company, BBF provides a broad scope of products and services currently aligned to the transactional requirements of small and mid-sized businesses, as well as specific market niches such as the serious at office-at-home professional. In its new direction, the company will continue to design, develop and enhance products and services that are focused on meeting the needs of a changing marketplace.