Bush Industries and Kathy Ireland Worldwide are building on their longstanding partnership with a new brand and additional product introductions for the home and office at the summer Las Vegas Market.
The company is adding a third brand under the partnership, which already includes the commercial office and the residential office labels. The new Kathy Ireland Home by Bush Furniture brand will debut with a new bedroom collection, River Brook.
“We’re thrilled to present River Brook, which we know will meet the style and safety needs of our clients,” said Kathy Ireland, kiWW chair, CEO and chief designer. “The Bush Industries team has gone above and beyond in testing our dressers for stability and durability, and we know this collection will provide our clients with an excellent value.”
Mike Evans, Bush president and CEO, stated, “Our partnership with Kathy Ireland and her talented team has been a resounding success from the outset. We’re excited to ramp up our product offering for the home and office. With our mission of making the customer experience easy, fast and affordable, we’re well positioned for continued growth for years to come.”