Butler Home Products contributed its Evercare Belle Vie lint roller line for use backstage at New York Fashion Week. The lint rollers were used to prep models for the runway during the debut of Timo Weiland’s spring 2016 collection for Banana Republic. Butler markets Evercare lint rollers and other garment care products.
“Fashion Week has always seemed like a natural fit for Evercare, given the fact that lint rollers were originally invented for the purposes of garment care,” said Michael Silverman, svp/marketing for Butler. “We are proud to contribute, even in a small way, to helping Timo Weiland’s latest fashions look their best on the runway.”
Belle Vie lint rollers are available in two different sizes, 60-sheet and compact, and come with refillable easy-peel sheets. Butler explained that the handles are available in a black and white or pastel pattern, in an effort to give consumers an option that reflects their personality.
“Using Evercare’s stylish and functional new line of lint rollers has been very helpful throughout the preparation for and execution of our events, and we were all happy to have them on hand,” said Timo Weiland, creative director of Timo Weiland.