Buybuy Baby is launching Design Squad, a one-stop shop for nursery design and inspiration, in partnership with its sister brand Decorist, an online interior design company. Both companies are subsidiaries of Bed Bath & Beyond.
Design Squad is a comprehensive and fully integrated resource powered by hundreds of professional interior designers. The digital-first experience will provide new and expecting Millennial and Gen Z parents with a multi-faceted online solution to shop all their nursery needs, complemented by in-store support.
With dozens of curated nursery designs, free professional designer Q&A, and a custom room design service, Design Squad offers a range of relevant content and professional assistance that serves customers with any style or budget, the company said. Combined with buybuy Baby’s in-store sales associates in 135 locations and selection of furnishings, customers can also visit a store to touch, feel, and see materials and furniture firsthand.
“Regardless of where our customer is in their design journey, and no matter what their budget, our new innovative service helps make the nursery design experience seamless and fun,” said Glen Cary, buybuy Baby svp/general manager. “We know that today’s Millennial parents want their children’s rooms to reflect their unique style more than ever. We also know they are starting their design and shopping process in the digital world and crave robust digital experiences that complement our in-store experience. To meet these two key needs, we have created an innovative decorating platform that pairs technology with designer expertise and connects it to our stores. Design Squad helps us deliver a comprehensive shopping experience for our customers however they choose to connect with us.”