Canton Fair Opens Virtual Showcase

The 128th China Import and Export Fair (Canton Fair), and also its second virtual showcase, kicked off on October 15. About 26,000 exhibitors from 50 exhibition sections have brought more than 2.3 million products across 16 categories to the 10-day event, of which 691,500 products are making their debuts, according to the fair.

This year’s Canton Fair digital platform includes 60,000 booths showcasing products. The e-platform also features exhibits, business match making, virtual exhibition halls, live streams, news and events, services, cross-border e-commerce zones, to enable 24-hour visits and business negotiation.

The fair will also introduce 120 live streams from over 100 leading Chinese companies, presenting the latest products.

To help business find trading partners and target products without having to leave their home, Canton Fair said it will utilize its digital platform to connect suppliers and buyers with supporting services that cover product design and trade support, financial, logistics, inspection, certification and customs.