The China Import and Export Fair (Canton Fair) will hold its first online exhibition June 15 to 24. Through digital platforms, Canton Fair will further promote business resumption and online trade connections.
The Canton Fair said it is collaborating with its global partners, key international business associations and multinational companies, to invite targeted buyers to its online exhibition. Invitation through various channels has covered regular buyers and those who are not able to attend the previous editions due to time and cost restrictions.
The online Canton Fair will keep its B2B focus to enable centralized product demonstration and resource integration so that companies can find the best solution for their target market. To further reduce communication barriers of online businesses, the fair will create a virtual face-to-face trade negotiation environment by providing company credibility background information and multilingual translation support.
China’s tech giant Tencent has become the technical service provider for the Fair to offer all necessary technical and cloud support to ensure that traders can conduct their business at this event without travel. The livestream service powered by Tencent is another highlight of this session. The 24-hour livestream service will allow buyers to conduct individual negotiations or join in on a mass product promotion event. Buyers can also visit previous videos and streams, as well as share and comment, just like a social platform.