Capresso has launched an online Iced Tea Sip & Save feature that shows how much consumers can save by conveniently brewing custom iced tea at home with its Iced Tea Maker versus buying it ready-made or at a café.
Iced Tea Sip & Save is promoted on the company’s website, the brand’s blog, and on social media. Capresso quantifies how much the average iced tea drinker— who enjoys an average of two servings a day— will save in a year by brewing at home with the Iced Tea Maker. It adds up to well over $1,000 per year versus buying iced tea ready-made, and over $1,500 per year versus buying iced tea at a café, the company said.
“This is a classic win-win for the consumer. You get the convenience of iced tea any time you want it, plus the ability to custom brew to taste and pre-brew into a beautiful glass pitcher that you can store in the fridge— plus you save money every day in the process. And the Capresso Iced Tea Maker is filled with features that make it an ideal choice,” said David Shull, evp/marketing and communications, for Jura Inc.
The Capresso Iced Tea Maker can custom brew a pitcher of iced tea at the touch of a button. It brews directly into a 80-ounce glass pitcher with removable lid and easy-pour spout. A flavor enhancer adjusts brew strength from mild to strong taste and a removable permanent filter accommodates loose tea or tea bags.
The Capresso Iced Tea Maker has an actual price of $59.99 and is available for immediate shipment.