Casabella Creates Pinterest Contest To Promote ‘Neon’ Cleaning Tools

Cleaning and kitchen tool producer Casabella has completed what it termed a “very successful” Pinterest contest. The goal was promoting its Neon cleaning tool line to Millennial consumers.

Casabella asked entrants to pin their favorite neon-hued images using the hashtag #CleanWithNeon. In 30 days, Casabella generated 600 pins ranging from psychedelic kittens to hot pink furniture, the company said.

The recently introduced Neon product line is delivery compatible, with three-piece KD poles making its stick goods easy to package. The product employs six neon accent colors, orange, green, blue, pink, purple and yellow, in a line that ranges from a rachet mop to an angle broom to carpet sweeper to microfiber cloths. Suggested retail prices range from $14.99 to $29.99.