Casablanca Fan Company Debuts Online Customization Tool

The Casablanca Fan Company has launched an Energy Star-certified Crestmont ceiling fan and an online custom fan configurator. 

The Crestmont fan is available in three finishes and, according to Casablanca, its design is influenced by naval architecture. The customizable fan also features the company’s new wide switch housing for a more modern look.

In support of its new line of custom fans, Casablanca has also debuted the Custom Casablanca Configurator. The online tool, said the company, enables consumers to virtually design and custom-order their ideal ceiling fan at home.

Casablanca stated that the new configurator guides consumers through a four-step process as they choose features including their preferred motor, light, control, style and finish that they feel is tailored to the room their fan will be used in. The online tool guides the consumer as they place their order and also offers them the opportunity to purchase the fan online.

The online tool combines the company’s entire line of custom Casablanca ceiling fans, and will ultimately offer consumers more than eight million potential combinations, according to the company. 

“We appreciate that some people don’t subscribe to a one-size-fits-all product, so we’ve introduced an interactive way to explore and discover a customized product befitting of any living space,” said Tim Whelan, director of marketing, Casablanca Fan Company.