Health & Personal Care
The current market environment produced overall higher demand for Helen of Troy’s housewares, health and home and beauty products, as the company posted a strong first quarter.
At a time when major drug chains are using wellness initiatives to differentiate their operations from cross-channel competitors that provide pharmacy services, Walmart has acquired specific assets of CareZone, including the technology platform, patents and key intellectual property, to provide a way for its customers to organize health information and access vital health services.
Finishing Touch Flawless, the personal care brand now owned by Church & Dwight, recently introduced its newest hair removal device, the Flawless Nu Razor. Like the other hair removal products in the brand’s line, the new razor is said to instantly and painlessly remove unwanted leg and body hair.
Dyson recently introduced the Dyson Corrale hair straightener, which features flexing plate technology. The hair straightener uses patented flexing plates that shape to gather hair, delivering enhanced styling with half the damage, the company noted.
Direct-response veteran Allstar Innovations and personal cooling gear developer Mission have partnered in a venture that marries Allstar’s “performance-based” marketing and retail foundation with Mission’s goal to expand the consumer market for its advanced heat safety solutions.
Helen of Troy has entered into a definitive agreement to acquire Drybar Products, which includes the Drybar trademark and other intellectual property assets associated with Drybar’s products, as well as certain related production assets and working capital.