CB2 Features Paltrow’s Goop Lifestyle Brand

Shoppers can now find Goop at CB2. The lifestyle brand, developed by actress Gwyneth Paltrow, has landed at CB2 in the form of a collection focused on home furnishings including upholstered furniture, tables and stools.

As part of the launch, CB2 incorporated a letter from Paltrow that reads, in part: “Our priority was to nail this juxtaposition of functionality and elegance. Like goop, CB2 has a contemporary approach to making eclectic pieces harmonize within a room. With their support, we designed a collection that (we believe) meets the needs of modern families. The result: uniquely layered furniture and décor made with love and an almost obsessive attention to quality.”

At launch, the CB2 website offered about 50 items in the Goop collection focused on home furnishings but including tabletop items ranging from bowls to bone China.