CEA Survey Signals Strong Growth For Smart Home Products

A new survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in U.S. homes. According to the survey, 20% of households with broadband intend to acquire one or more smart home devices within the next year.

The study, “Internet of Things: Smart Home Devices and Controllers,” examined the marketplace for smart home devices and systems, with about half (48%) of those surveyed who own a smart home device under 35-years-old.

“It makes sense that early adopters of smart home devices tend to be younger, have a high-tech affinity and are four-times as likely to buy new technology as soon as it is available,” said Steve Koenig, director of industry analysis, CEA. “More than half of smart home device owners say they want to use technology as a way to create more time with their family.”

While 13% of broadband households own at least one smart home device, the survey found unit sales of devices like smart thermostats, door locks, smoke detectors and light switches will continue to offer high growth rates. In 2014, these types of smart home devices will reach 20.7 million units; increasing to 35.9 million units by 2017, noted the survey.

According to the research, consumers have the highest intention to purchase smart lights (16%) and smart thermostats (16%). Overall, nearly two-thirds seek to purchase a smart device that will communicate with another smart device. As the number of smart devices in a household increases, so does the importance of interoperability, with 60% of owners with three or more devices finding interoperability very important.

The majority of smart devices are bought through a retailer or given as a gift. Smart door locks (27%), smoke detectors (25%), and garage door openers (24%) were the most gifted smart home device. Smart door locks (38%), home or kitchen appliances (34%), and power strips (33%) were the smart devices most often purchased from a national or local retailer.