Off-price retailer Century 21 Stores has opened a limited engagement pop-up store in the heart of Herald Square in New York City. The Century 21 Herald Square Holiday Pop-Up will be located at 50 W. 34th Street and its red doors opened on Friday, November 1 through January 11, 2020.
An all-red facade spotlights the pop-up in Century 21’s signature color. The entire first floor of the Century 21 Herald Square Holiday Pop-Up will be saturated in red, from the walls and the rugs to the mannequins. Century 21 will also debut an in-store Instagrammable installation featuring luxe gold displays with matching product offerings to further put shoppers in the holiday spirit.
“Century 21 is ready to kick off the holiday season with the opening of the Herald Square Holiday Pop-Up,” said Michael Kustermann, Century 21 chief marketing officer. “We are so excited to bring our brand to the heart of New York City with this opening. We can’t wait to paint the town red and bring the gift of fabulous fashion— at prices that feel like a miracle— to our customers from our hometown and tourists from around the world.”
The Century 21 Herald Square Holiday Pop-Up will offer a full range of merchandise across several categories, the company said.