West Elm has named James Cesario director of brand marketing for its Workspace division.
Earlier this year, the retailer launched West Elm Workspace, an exclusive 75-plus piece collection of office furniture created in collaboration with Inscape.
Cesario is responsible for all marketing activities including maintaining and monitoring sales, costs, profitability, market penetration and share, customer satisfaction and product line expansion.
Prior to joining West Elm, Cesario served in sales and marketing positions with Herman Miller. He has also held business development roles with Fritz Hansen and Luminaire.
Jim Brett, West Elm president, said, “When we undertook the task of developing West Elm Workspace, we knew the person we would charge with directing the division would have to bring with them a deep knowledge of the contract market. We believe James’ experience in this unique space will continue to strengthen West Elm Workspace’s position as a leading innovator of modern workplace solutions that suit today’s changing office culture.”