CHESS Conference To Address Adapting To Retail Change

The ongoing disruption in the retail marketplace and the continuing challenges it poses for housewares suppliers will be explored during “Adapting in the Face of Change,” the 2018 Chief Housewares Executive SuperSession (CHESS), to be held October 2-3 in Rosemont, IL.

Sharing their expertise with attendees will be executives from Amazon, the Reshoring Initiative and The NPD Group, along with retail analyst Dana Telsey, top housewares CEOs and guest speaker Sucharita Kodali of Forrester Research.

Designed for chief officers of all IHA member companies and their top decision-makers, the conference features sessions on critical issues affecting housewares, including tariffs and global trade, shifting consumer demographics, consumers’ online behavior, digital and social marketing, retail trends and more.

The keynote sessions will feature Amy Herman on October 2, and Dana Telsey and Joe Feldman’s exploration of the retail landscape on October 3.

In “The Art of Perception,” Herman uses works of art to systematically sharpen observation, analysis and communication skills. In this session, she will engage the CHESS audience in a participatory dialogue about perception and communication as they relate to strategic thinking as well as client and stakeholder relationships, using works of art as the vehicle to drive the discussion.

Telsey and Feldman, principals of the Telsey Advisory Group, lead off day 2 of CHESS with “Retail Evolution and the Housewares Industry.” With the overused terms “experiential” and “omnichannel” dominating the retail landscape, Telsey and Feldman will examine key retail trends and explore the ways companies are evolving their strategies, investments and partnerships to drive growth.

Other CHESS sessions include:

  • Housewares Hot Seat: Reclaiming Control in the Digital Jungle” leads off CHESS on October 3. Digital commerce has unlocked dramatic new growth opportunities for housewares, but it also has unleashed new dangers. From the spread of counterfeit products to fake reviews to slashed postal rates on China-direct consumer shipments, the housewares industry is on guard as it works to adapt to a vast digital marketplace without the boundaries, checks and balances of traditional retailing. During this annual session, Peter Giannetti, editor-in-chief of HomeWorld Business, will lead a panel of top housewares executives as they explore what can be done to reduce the risks and reclaim control of a company’s sales and marketing futures.
  • “Trends Shaping the Future of the U.S. Retail Landscape,” Don Unser, group president, retail, The NPD Group.
  • “Selling More ‘Made in USA’ Will Reduce Motivation for More Tariffs,” Harry Moser, Reshoring Initiative.
  • “How Brands Must Evolve to Thrive in the Digital Age,” Sucharita Kodali, vp/principal analyst, eBusiness and channel strategy at Forrester Research.
  • “Internet Profits: How to Benefit from New Opportunities with Digital Marketing, Social Media, Influencers and More!,” Brian Carter, CEO of The Brian Carter Group.
  • “Building Your Talent Bench for the Future,” Jacquie Fazekas, a 30-year retail veteran of the housewares industry.

Rounding out the CHESS agenda will be Mike Popchuck, Amazon’s general manager/director, home products.