Chrissie Puchta, Wayfair, Associate Director, Tabletop Category Management

The July 22 issue of HOMEWORLD BUSINESS® features the 20th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.

The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.

Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

Chrissie Puchta, Wayfair, Associate Director, Tabletop Category Management

With her experience and connections as a buyer for the tabletop category, Chrissie Puchta has brought her extensive knowledge and creativity to Wayfair for nearly five years. Today, as the associate director, tabletop category management, Puchta has been praised by vendors for her knowledge, creativity and her research skills, which has led her to be named a 2019 Impact Merchant.

Tabletop has been a strong focus for the retailer, especially as it launched its registry business, which has become a destination for registrants. In addition, as consumers continue to approach their tabletop shopping with more of a decorative eye to suit their home entertaining needs, it has become more important to keep the category fresh and on trend for the retailer, a challenging task for its merchants.

The curated approach to the merchandise Wayfair carries is exemplified by merchants such as Puchta, whom vendors stated has a keen eye for visual merchandising.

Paired with her strength in data analysis, market research and strategic planning, Puchta has emerged as a strong partner for tabletop vendors looking to reach consumers in new and innovative ways.

Whether dinnerware, serveware or glassware, Wayfair, led by tabletop buying team including Puchta, puts its best efforts forward to provide a deep array of tableware selections that are both appealing and make sense for its customers.

2019 HomeWorld Business Impact Merchants (click on name for profile):

Debbie Hom, Pottery Barn

Cindy Koller Villari, Macy’s

Wendy Altamura, Wegmans

Deb Danielson, Target

Desirae Montgomery, Costco

Sunipa Kreuzer, Crate & Barrel

Adam Gregory, Target

Mark Callahan, QVC

Angela Skogen, Cooks On Main

Brandi Stone, H-E-B

Chrissie Puchta, Wayfair

Carolyn Feuer, Office Depot

Steven D’Iorio, HomeGoods

Jeremy Couey, Walmart

Czarina Tse, CVS

Kristin Bates-Ashton, Costco

John Jansen, Southeastern Grocers

Dan Willman, Best Buy

Leah Postema, Meijer

Gillian McDonald, BJ’s Wholesale Club