The August 19 edition of HOMEWORLD BUSINESS® revealed the 14th annual “People To Watch” in housewares during the next 12 months.
Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.
The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.
Christopher Banning, Meyer Corp. U.S., Managing Director
CREDENTIALS: Appointed managing director of Meyer Corp. U.S. in June 2019, Banning comes to the industry with more than 30 years of experience in consumer products and housewares. He has served in positions that has given him an array of skills, including global sales; marketing; and e-commerce; and leading business strategy to drive revenue, profit, online presence, brand equity, and market share. Banning spent the past 13 years at InterDesign, Inc. where he held several positions. Most recently, he was the global evp/marketing and e-commerce where he was tasked with defining and executing the company’s global e-commerce vision, as well as the branding and marketing strategy to help shape the brand of InterDesign. Additionally, he led all sales, margin and merchandising endeavors associated with driving e-commerce, where he increased revenue through successful implementation of digital marketing initiatives.
WHAT TO WATCH: Under previous managing director, Darrin Johnston, Meyer grew its celebrity brands, developed new partnerships to expand the company’s retail footprint and expanded the company’s direct-to-consumer sales and fulfillment capabilities.
As Banning settles in at Meyer, he will be charged with continuing the company’s overall evolution, from its licensed brands to legacy lines such as Anolon and Circulon. He also faces a cookware industry that continues to deal with a host of challenges. They include disruption from evolving consumer shopping patterns, the influx of goods from vendors outside the cookware segment and direct-to-consumer sales.
“As a strategic executive leader, I maximize bottom line organizational success and customer value by collaborating to create a clear and powerful vision and mission, executing on timely innovation and critical change initiatives, elevating brand recognition, and guiding high impact marketing that is supported by sophisticated digital and e-commerce applications,” he said.
PERSPECTIVE: Upon taking the reigns as managing director, Banning is putting the focus on creating a consumer-first mentality. He said that as consumer shopping patterns and preferences evolve, he will continue to work with the brand’s retail partners in order to maximize distribution, while delivering meaningful products to the market.
2020 HomeWorld Business People To Watch (click on name for profile):