In celebration of its decade-long relationship with chef Thomas Keller, All-Clad is bringing new cookware to the market and is launching a new social media campaign.
In 2014, All-Clad launched a cookware collection personally developed by Keller, All-Clad TK. The company then launched a series of product extensions in 2015, which included a Dutch oven and stainless steel and non-stick fry pans. Now, All-Clad is launching the All-Clad TK 17-inch oval roaster, another extension to the TK collection. The oval roaster will be available exclusively at Williams-Sonoma retail stores throughout the United States and Canada and online beginning in November 2016. The roaster will retail for $299.95.
Additionally, the company will be enacting a special “10 Days Celebrating 10 Years” social media campaign, beginning on Tuesday, November 15. The commemorative campaign will contain cookware giveaways, exclusive photo albums, recipes and more. Keller will also participate in his first-ever Instagram takeover, which will go live on All-Clad’s Instagram page during the campaign.
“I believed in and used All-Clad long before I partnered with All-Clad. They continue to innovate and ask the right questions about what chefs need and how they cook, and that inspires me to add my influence to their design,” said Keller.