Clarisonic Launches Alpha Fit Cleansing Device For Men

Clarisonic has brought to market its Alpha Fit sonic cleansing device, the company’s first cleansing tool designed for men.

The company stated that the Clarisonic Alpha Fit is engineered to sweep away dirt, oil, sweat and pollution from a man’s tougher, thicker skin. The compact, travel-friendly device has two settings, one for clean-shaven skin and one for bearded skin.

“We’re thrilled to announce that Alpha Fit is available across the nation for all men to use and experience just how great it feels to have clean and healthy-looking skin,” said Dr. Robb Akridge, co-founder and global president of Clarisonic. “For over a decade, Clarisonic has been loved by women and men alike. But let’s face it, men’s skin is different and they deserve a Clarisonic device built just for them, providing a great cleanse, a better shaving experience and a way to clean the hard-to-reach skin underneath facial hair.”

The company is supporting the new Alpha Fit with a digital ad campaign.

Clarisonic’s Alpha Fit has a suggested retail price of $189 and is available now at the company’s website and retailers including Sephora, Ulta, Nordstrom, Dillard’s and Macy’s.

For more on Clarisonic and the men’s facial care category, see the September 14 issue of HOMEWORLD BUSINESS®.