After more than a decade of design innovation and industry-leading technology, as well as millions of devices sold, the Clarisonic skin care brand will be shutting down as of September 30, 2020.
“We want to thank all of our loyal customers, dermatologists and partners who have helped put this brand on the map. It has been our absolute pleasure to serve you all of these years,” stated Clarisonic on its website.
A 50% off sale is currently taking place on the brand’s website and at authorized retailers. Authorized retailers of the Clarisonic brand include Amazon, Sephora, QVC, Nordstrom and Costco, among others.
The decision was made to close the brand so that parent company L’Oréal, which acquired the brand in 2011, can focus its attention on its other core business offerings, the company said.
L’Oréal USA acquired Pacific Bioscience Laboratories, the company behind Clarisonic, in 2011. Established in 2001, PBL developed its patented technology, enabling a series of highly popular products under the Clarisonic brand including the Clarisonic Classic, Clarisonic Mia, Clarisonic Plus and Pro, and the Clarisonic Opal Sonic Infusion System, which are powered by sonically oscillating brushes and infusion technology. The company’s broad distribution network covers six channels: dermatologists and cosmetic surgeons, spas, prestige retail, e-tail, television shopping and clarisonic.com.
“This is a strategic acquisition for L’Oréal,” said Frédéric Rozé, president and CEO of L’Oréal USA, at the time of the acquisition in 2011. “Devices are rapidly emerging globally as an important new skin care category. Clarisonic is successful and the fast growing premium brand in this segment.”