Cleva North America gave participants at the International Housewares Association 2019 Show Preview an advance look at its new licensed Kenmore electric floor care product line that will be featured at the International Home + Housewares Show in March.
The company’s license allows it to produce electric floor care under the iconic brand for general distribution. The company is making a special effort to serve consumers who have asthma, allergy and pet hair challenges, Alain Duque, president and managing partner, Cleva North America, told HomeWorld Business.
Featured products at the preview event in New York include the sleek Kenmore Elite Pet Friendly Bagged Upright Vacuum, with a three-motor system for powerful airflow, a telescoping wand and an attachment dubbed Pet Handi-Mate, which can pull pet dander from nooks and crannies in the home and help with other tasks such as pulling cobwebs out of corners. Other pet-focused Cleva cleaning appliances include the Kenmore Pet Friendly Crossover Max Bagless Upright Vacuum, with a detachable canister, cyclonic action and a swivel head to help consumers take on messes anywhere from behind couches to the top of stairs; and the Kenmore Pet Friendly Pop-N-Go Bagged Canister Vacuum designed to transition from hardwood to laminate to plush carpet cleaning.
Still, the Cleva product lineup isn’t exclusively pet-centric, which it proved by also giving preview goers a look at the Kenmore Elite Cordless SSV Complete Cyclonic Multi-Vac with its telescoping wand, swivel steering and easy conversion to a hand vac.