Meredith Corporation has announced a licensing agreement with Clipper Corp. to manufacture a line of cookware, bakeware and kitchen gadgets under Meredith’s Allrecipes brand. This marks Allrecipes’ first product licensing program. Products under the new agreement will debut at the International Home and Housewares show in Chicago in March 2015.
“Allrecipes continues to grow from its digital roots, first with our successful Allrecipes magazine and now with the launch of consumer products,” says Stan Pavlovsky, president for Allrecipes. “We are always looking for new opportunities to provide content, products and services across platforms and media channels that make everyday cooking easier, faster and more successful for the Allrecipes community of 40 million family-focused home cooks.”
Founded in 1994, Clipper Corp. has a proven track record of delivering quality commercial-grade products and uniforms to the food service industry, the company said. Lina Hu, Clipper Corp. founder, chairman and CEO, stated, “Our focus has always been on developing strong relationships with our partners and exceeding their expectations. The opportunity to build a relationship with the Allrecipes community is an honor, and we are proud to partner with such a recognizable, multi-channel brand like Allrecipes.”
Clipper Corp. also manufactures cookware, bakeware and kitchenware under the Viking brand.
The terms of the program include a seven-year renewable licensing agreement. The products will be designed for a variety of home cooking needs, and Clipper will leverage its knowledge of professional-grade performance qualities to deliver a line of high-quality kitchen tools at accessible pricepoints.
“We selected Clipper Corp. as a partner for cookware, bakeware and kitchen gadgets because of its reputation for quality and innovation,” adds Elise Contarsy, vp/Meredith Brand Licensing. “This is a natural brand evolution, and we’re excited to see Clipper bring our brand to life.”
Allrecipes, the world’s largest food-focused social community, receives more than one billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts, Meredith said. Since its launch in 1997, the Seattle-based social site has served as a resource for cooks of all skill levels seeking recipes, entertaining ideas, everyday and holiday meal solutions and cooking tips. Allrecipes is a global, multi-platform brand with 19 sites, three mobile apps, and 15 eBooks serving 24 countries in 13 languages. In November 2013, Allrecipes magazine launched nationwide, and an Allrecipes cooking segment premiered on Meredith’s The Better Show.