Clipper To Launch Licensed ‘Chopped’ Kitchenware Line

Clipper Corporation, a global distributor and supplier for the food service and consumer products industry, has signed a licensing agreement with production company Notional to manufacture a collection of Chopped inspired kitchen products for the home.

“We are very excited,” Jeff Malkasian, evp/consumer packaged goods, Clipper, told HOMEWORLD BUSINESS. “This is a huge opportunity for us. The show has a tremendous following and really brings families together around cooking. Now, we bring the Chopped products to life and they can bring the Chopped competition to life in their own homes.”

Chopped, which is seen on the Food Network, is currently readying to begin production of its 24th season, and airs in more than 30 countries worldwide to an audience of millions, according to the company. Each episode tests culinary skills as competitors are challenged to create delectable courses in a limited amount of time from the ingredients in the renowned Chopped mystery basket.

Malkasian told HomeWorld that Notional approached them to develop the collection and both companies worked together on the licensing agreement.

“We set out to create a line that will really maximize heat and efficiency, and capture great innovation,” said Malkasian.

Chopped engages a wide variety of culinary enthusiasts, from professional chefs to avid home cooks,” stated Lina Hu, Clipper Corporation founder, chairman and CEO. “The program is near and dear to families all over the world, inspiring them to be more adventurous with professional techniques while cooking together at home. Being a part of the effort to develop products inspired by Chopped for this loyal audience is an exciting opportunity for Clipper.”

The line will start with cookware sets, open stock bakeware, cutlery and kitchen gadgets. The company will debut the line at the 2015 International Home & Housewares Show in March.