CMA Names Housewares Veteran Groesbeck Managing Director

The Cookware Manufacturers Association (CMA) board of directors has named housewares veteran Fran Groesbeck managing director.

Groesbeck succeeds Penny Rosema, who is retiring.

Groesbeck most recently managed worldwide retail marketing for non-stick coating leader Whitford Worldwide, which was acquired in 2019 by PPG. Groesbeck joined Whitford more than two decades earlier to start the program that provides retailers information and tools needed to specify coatings with precision. The program was expanded to other countries– and other industry sectors, including importers and brand owners.

Groesbeck started her housewares career in retailing at Williams Sonoma and Pottery Barn stores before landing at Macy’s/Federated Product Development as product manager for the retailer’s Tools of the Trade brand. She went on to become brand manager of hard home for Frederick Atkins before joining Whitford,

“Fran brings a career of market experience, from retail, product development and manufacturing” said Andy Pawader, CMA president and vp/sales at Groupe SEB USA.  “Her industry relationships and experiences will ensure that the CMA will grow and evolve to serve the cookware and bakeware industry. Fran’s ability to foster strong relationships will support our mission at trade shows, with the media, and among consumers.”

Rosema added, “Fran’s experience in housewares product development, manufacturing, retail expertise, collaborative style and energy made her a perfect fit for this role.”

Groesbeck said the CMA board and she have several planned initiatives in the works.

“I am looking forward to expanding our membership and connecting with more key industry experts… with a vision of bringing more benefits to our members, growing the reach and recognized expertise of the CMA, and connecting with all key groups of the market,” Groesbeck said.

The CMA is a not-for-profit trade association owned by its membership: manufacturers of cookware, bakeware and kitchenware with substantial operations and headquarters in the United States.

The CMA helps develop engineering standards for the industry; disseminates information to all members of the industry; and offers forums for members to learn about the latest advances in manufacturing, retailing, distribution and materials. For retailers, the CMA has developed educational tools, materials about design, care and more.