Colgate Introduces Hum Smart Electric Toothbrush

Colgate is introducing hum by Colgate, a new smart electric toothbrush that is said to guide consumers to brush better and to build healthier habits.

The product has smart sensors so the user can track the frequency, duration and coverage of their unique brushing style, and provide personalized guidance, helping people target spots that need extra attention.

User-friendly technology features include offline brushing that allows the toothbrush to store data for 10 days, so users don’t always have to have their smartphone at the sink with them while they’re brushing. In addition, integration with the Apple Health app saves data for ease of use and makes it easier for consumers to improve their oral health habits as part of their overall health and wellness routine.

To reward the users’ brushing routine, they can earn smile points on the hum by Colgate app that can be used to purchase any product in the in-app shop, including refill brush heads and offerings from partner brands.

“Hum by Colgate was designed with the consumer in mind to create a more accessible smart electric toothbrush to help more people brush better,” said Bill van de Graaf, vp/marketing North America, Colgate. “Hum also meets the consumer demand for a lightweight and sleek toothbrush that delivers a powerful clean. For consumers, good habits are key to staying happy and healthy, and they prefer brands that help them build those habits in easy and fun ways.”

Hum by Colgate is available as a rechargeable toothbrush starting at an MSRP of $69.99, or a battery-powered option starting at MSRP $49.99 and comes in blue, teal and purple. It is now available at Amazon, Bed Bath & Beyond, and other select retailers starting the September.