Color & Comfort Highlight Walmart Holiday Preview

Walmart anticipates a robust holiday season where consumers emphasize color, comfort and personal connections, even while embracing technology as a way to have more fun at home.

In introducing products at a recent holiday preview event, Holly Bauer, Walmart senior buyer/home décor, suggested gift givers will help make the holiday last by giving frames and other products that display photos, which even can function as holiday décor when mounted with seasonal images.

Other prominent home items included gaming chairs, at $79 and $129, and even an electric fireplace. Products in seasonal colors have the virtue of contributing to the holiday mood. Walmart offered the Keurig K40 coffee maker, at $109, in white and red. Similarly, Walmart offered a Rachael Ray 16-piece dinner set, at $39.92, and Guy Fieri cookware set, at $79, in a seasonally correct red, although the retailer made more traditional color choices available.

Private label items included a Better Homes and Gardens fillable lamp at $27.97 and BHG mirror three pack at $14.97. Name brand items, displayed in a mix of standard and holiday colors, included a $98.84 Igloo ice maker and Hamilton Beach’s double breakfast sandwich maker, at $39.92, and Big Party Popper, at $79, as well as a Cooking with Calphalon hard anodized non-stick 10-piece cookware set, at $199, 8-inch and 10-inch omelet pan set, at $39.98, a 7-quart Dutch oven, at $49.98 and a Philips Norelco Shave 4100, at $59.97.

Walmart also expects “Frozen” to be the big kids movie license of the upcoming holidays, and it plans to offer everything from bedding to a lap desk to an Eva lamp, at $13.97, in the season.

For more on Walmart’s holiday preview, see HomeWorld’s July 21 issue, which also includes coverage of the Las Vegas Market. This issue’s 15th annual Impact Merchants also features profiles of top buyers and merchandisers as nominated by vendors.