Container Store Launches Bridal Shower Guide

The Container Store today announced the launch of its new Bridal Shower Guide, which is designed to offer tips, ideas and inspiration for an organized shower, the company said. With the introduction of the guide, the retailer also kicks off a monthly contest where brides can win $1,000 Store More Card by creating a Pinterest Board called The Organized Shower.

The Container Store’s Bridal Shower Guide focuses on three themes: Kitchen, Closet and Travel. The guide is available in stores, online and via direct mail to select customers. 

“Brides and grooms are not only wanting showers that are creative, stylish and fun, but they are also looking for gifts that will help them blend their two households after the big day, keep their busy lives organized and help them save time after they say ‘I do,’” said Melissa Reiff, president and COO of The Container Store. “Our new inspirational shower guide gives friends and family of the happy couple wonderful new ideas and twists on the time-honored tradition of throwing a celebrated wedding shower.”

As they prepare for the shower, brides and grooms can create a gift registry either in one of the retailer’s stores or online. Additionally, The Container Store has partnered with Wedding Paper Divas to offer discounts on shower and wedding invitations.