The Container Store is launching a lifestyle blog dubbed Container Stories at containerstore.com/blog. It will feature storage and organization solutions at work in customer and employee homes and share tips, advice and new product sneak peeks.
The blog launches in conjunction with the Container Store’s Summer Sale, which began this week, the company noted.
“Our customers look to us as the experts who can deliver on the promise of an organized life and all of the wonderful benefits that come with it: less stress, more productivity and more time to live life to the fullest,” said Melissa Reiff, Container Store president and COO. “Container Stories is a wonderful opportunity for our customers to become even more emotionally connected to our brand as they see our creative expertise and innovative solutions at work in the lives of our customers and employees. We expect the blog to stir our customers’ imagination with relevant content and fresh ideas for organization.”