Corelle Brands is scheduled to open the Creative Kitchen Studio, a new experiential and multi-purpose space in the Merchandise Mart in downtown Chicago in March 2020.
Company officials said the space will host product and cooking demonstrations across the company’s suite of brands, as well as special culinary events open to the public and members of the media. Corelle is home to brands including Pyrex, Corelle, Instant Pot and SnapWare. The space will also function as an office space centered around innovation, design, content creation, e-commerce and marketing.
“As one of the fastest-growing housewares companies in the world, Corelle Brands has established itself as a leader in innovation and its high-quality housewares brands have become staples in kitchens across North America, fundamentally changing how people think about the culinary experience,” said Ken Wilkes, CEO, Corelle Brands. “We are excited to unveil the Creative Kitchen Studio to help accelerate consumer-driven innovation and enable us to connect with people who share our passion for food-loving experiences through classes, events and other hands-on demonstrations.”
Corelle Brands recently merged with Instant Brands and announced its first expansion to its line of small kitchen appliances with the introduction of 10 appliances, including the Instant Vortex Air Fryers, Instant Omni Toaster Ovens, Instant Ace Blenders and Instant Zest rice and grain cookers.
Corelle Brands and Instant Brands will continue to use their Rosemont, IL, office as the company’s Chicago headquarters and the primary location for the executive, supply chain, sales management, administrative and finance functions.