Coresight: Americans Wary Of China Products, Public Places

According to Coresight Research, almost half of consumers have a negative view of Made in China products.

In addition, consumers will continue to avoid public places after movement restrictions end, a Coresight survey indicated.

In the survey conducted June 3, 47.8% of all respondents agree or strongly agree with the statement, “U.S. retailers should source fewer products from China.”

The finding is significant for brands and retailers that are heavily reliant on China sourcing. The negative view of China-sourced products, alongside heightened political tensions, suggests that U.S. retailers should review their supply chains, Coresight noted. They should consider whether they are overly dependent on China as a manufacturing hub, the firm added, and whether their manufacturing dependence is evident to customers.

That being said, Coresight pointed out that one in five respondents disagreed or strongly disagreed that retailers should switch sourcing from China.

Consumer concern about returning to public places jumped a little after a significant decline in the week earlier survey. In the June 3 survey, 68.3% of all respondents said they would avoid some kind of public place or travel after movement restrictions end versus 67.1% in the week prior. Still, the most recent figure is lower than the one in the week of May 13, at 73.6%, and May 20, at 75.6%.

The notable change in the June 3 study was regarding expected avoidance of community centers, which saw a decrease of almost six percentage points. The proportion of respondents expecting to avoid shopping centers/malls moderated this week after a drop last week. Some 45% of consumers now expect to avoid shopping centers/malls, which remains the lowest proportion of respondents since the survey included the question.

The study revealed an overall upward trend in expectations of retaining changed shopping habits, after it began to level off over the earlier couple of weeks. In the June 3 survey, almost 30% of all respondents said they now expect to switch shopping from stores to e-commerce, a proportion almost double that of when Coresight first asked the question in mid-March. More than one-fifth of all respondents said they expect to shop less overall once the outbreak ends.