Coresight: E-Commerce Penetration Advanced Four Years In 2020

Coresight Research indicated that e-commerce in the United States didn’t just grow in 2020: It jumped all the way to 2023.

From 2017 to 2019, U.S. e-commerce penetration gained an average of 1.25 percentage points each year, Coresight noted in its Weinswig’s Weekly bulletin. Coresight estimated that e-commerce share jumped a full four points to 19% in 2020, which would not have occurred until about 2023 based on the prior trajectory.

The acceleration will affect retailer decisions on factors, such as store fleet size and technology adoption, Coresight reported, as store operators decide how to handle the greater share of online sales and keep pace with technology-fueled online rivals.

Coresights observations about e-commerce acceleration are consistent with those made by many retailers, observers and vendors related in discussion with HomeWorld Business. Those sources also pointed out that e-commerce gains over the past year, catalyzed by the COVID-19 pandemic, are changing how retailers conceive bricks0-and-mortar real estate in terms of distribution and last-mile fulfillment, which could affect their competitive positioning and the entire logistics sector as they seek new ways to reach their customers.