With participants including Kroger and Ulta, Coresight Research, in cooperation with Shopkick, a shopping rewards app, and Fashwire, a B2B and B2C global fashion marketplace, is launching a “shopping holiday” dubbed the 10.10 Shopping Festival on October 9 to 12, and including October 10, or 10.10.
The name references shopping festivals conducted by major China web-based retailers including the annual Alibaba 11.11 event.
According to Coresight, retailers, brands and designers who participate will benefit from 10.10 through increased traffic and by pulling forward holiday shopping, which could help alleviate supply chain pressures that have emerged in the pandemic. For consumers, the festival will provide a gamified retail experience and deals, Coresight maintained.
The 10.10 Shopping Festival, which will span Shopkick’s Shopper Appreciation Weekend, October 9 to 11, will offer consumers rewards in the form of kicks, the app’s currency, for visiting and purchasing from participating retailers and brands, both online and off. Consumers can redeem kicks for gift cards or donate them to participating charitable organizations. In addition, Coresight noted, Fashwire participating designers will offer a curated global shop available in-store, online and via its mobile app. The participating designers will donate a portion of their proceeds to charitable causes.
The festival’s charitable component will benefit St. Jude Children’s Research Hospital as well as Delivering Good, Pink Aid, Retailers United, Soles4Souls, The Mayor’s Fund to Advance New York City and the Breast Cancer Research Fund.
In addition to Kroger and Ulta, 10.10 festival participants include Jos A. Bank, Men’s Wearhouse, K&G Fashion Stores, Lenovo, Milwaukee Boot, Guess and Andrew & Cole.