The CosmoLiving by Cosmopolitan brand is expanding with collections of home décor items and removable wallpaper, entering the product categories in time for the Spring High Point Market.
The brand, targeting home fashion-conscious Millennials with designs for small-space living at affordable pricepoints, launched with Dorel Home and Rugs America furniture and floor coverings this past fall. As well as the introduction of new product categories, the debuts will include storage solutions, home office essentials and rugs designed with additional textile applications such as shag, faux fur and viscose.
The new CosmoLiving home décor line, developed by UMA Home Décor with Cosmopolitan and parent Hearst via its licensing division, will include a curated assortment of more than 200 home décor products ranging from wall décor to lighting and home accessories. Products will feature fun patterns, textures and colors with glam and bohemian undertones.
Developed with Tempaper, the wallpaper collection will feature removable wall coverings designed with feminine appeal expressed through dark and atmospheric color tones and romantic and ethereal abstract forms.
CosmoLiving initially rolled out through Wayfair e-commerce websites and has expanded to Amazon.
“CosmoLiving has demonstrated resonance and relevance as a lifestyle solution, driven by the enormous social influence we know Cosmo readers have on home furnishings, décor and remodeling,” said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines. “The demand for new products across expansive categories, as being showcased at High Point, has never been greater and as a result we will soon be introducing new retailers and taking the collection to select international markets.”