Cost Plus World Market is celebrating the launch of its summer outdoor entertaining collections with a “Celebrate the Outdoors” consumer promotion.
The promotion includes a sweepstakes, home décor tips and recipes from celebrity lifestyle experts, and a daily photo contest on Instagram. Consumers can enter the sweepstakes for a chance to win a trip for four to Maui, Hawaii, which includes airfare for four, beach house accommodations, an island tour and a $1,000 World Market gift card. The contest runs through June 17.
In stores and online now, each outdoor collection, Oceans Gate, Havana Club, and Seaside Modern, features colorful designs, including a tabletop collection of glassware, serveware and beverage accessories along with furniture selections.
As part of the launch, the retailer has partnered with celebrity lifestyle experts, such as HGTV designer Sabrina Soto, Today Show Tastemaker and PopSugar host Brandi Milloy, and chef/restaurateur and Top Chef season ten runner up Brooke Williamson to create inspirational videos. Videos include Soto sharing her six essentials for an outdoor space and decorating ideas for small spaces; Brandi Milloy shows viewers a Havana-themed party and an ice cream taco bar for kids; and chef Brooke Williamson shares two original recipes.
In addition to the sweepstakes and video content, World Market is launching a daily Instagram photo contest for a chance to win a $50 World Market gift card now through April 30.
View Cost Plus’ video with Sabrina Soto here: