Cost Plus World Market has teamed with NBCUniversal in the development of a limited edition line of licensed products for the Downton Abbey collection.
The collection includes scone mixes, jams and preserves. A new teapot, teacups and saucers and kitchen textiles will be added to the collection in October and all items will be available in stores and online at worldmarket.com through the holidays. Coming to theaters on September 20, the “Downton Abbey” movie is a Carnival Films production, with Focus Features and Universal Pictures International distributing.
To celebrate the premiere of the Downton Abbey movie, the specialty retailer hosted a Downton Abbey Tea Party event in all participating stores September 14. Customers shopped the special collection while sampling tea, shortbread and preserves. During the tea party event, World Market hosted pop-up events in seven locations, wherein costumed characters served tea and food samples to customers. The seven store locations hosted trivia games, in-store raffles and giveaways and more.