Cost Plus World Market has teamed with Rightpoint to launch Cost Plus World Market’s first virtual holiday store. With the COVID-19 pandemic changing customer shopping behaviors, Cost Plus World Market created the virtual holiday store to engage customers online.
The virtual holiday store is meant to entice World Market’s traditional shopper, bringing a real in-store layout to life and allowing customers to browse and buy over 550 holiday products. The experience also has a unique storytelling layer of content that inspires consumers to explore the virtual store, to add products to their cart and to learn more about seasonal trends like creating the perfect gift or decorating a holiday-inspired mantle.
“Shopping at Cost Plus World Market is unlike any other store— there is a sense of surprise and delight around every corner. We wanted to harness the power of our joyful holiday retail experience and bring these moments to life for our customers, from the comfort of their couches,” said Adrian Stevens, svp/chief marketing officer, head of e-commerce and digital strategy at Cost Plus World Market. “Rightpoint has been a valued partner to help us bring this to life— from strategy and vision to execution.”
Following a successful e-commerce collaboration for the 2019 holiday season, Cost Plus World Market teamed with Rightpoint this year to expand their work together.
“Our team was delighted to work with Cost Plus World Market’s teams to design an authentic and differentiated virtual holiday store in an effort to boost holiday sales while giving customers an experience that will excite them,” said Tom Quish, svp/head of design at Rightpoint. “The level of customization in combination with the ability to shop holiday categories and products while being inspired by seasonal collections, makes this an experience unlike any other.”