Craft Coffee Debuts Aim To Capture Holiday Sales

NEW YORK— As consumers settle into their back-to-school routines and start to plan holiday shopping lists, they will be greeted at retail by an array of new non-electric coffee makers. From pour-over to cold brew to French press, retailers are stocking up to help consumers fuel their taste for craft coffee and to potentially fuel fourth quarter sales.

“Consumers are focused on great experiences and that’s why demand for craft brewing methods is on the rise. Consumption of specialty coffee and tea drinks continues to grow and convenience is also still a big priority,” said Brian Melzer, president, Primula, a brand of Epoca.

Many of the manual coffee makers that debuted at the Housewares Show are starting to ship to stores, as well as new stock of early-to-market coffee makers that have helped push new brewing methods, such as cold brew, in the home.

For Epoca, its Primula 1.6-quart cold brew coffee maker has been a focus of its current social media marketing strategy. The company has also featured its glass carafe cold brew maker and brew and travel cold brew bottle with an instructional video across its social media platform.

One of the new coffee makers starting to ship this month is Oxo’s Good Grips glass pour-over coffee maker set. The 24-ounce coffee maker features a hand-blown borosilicate double wall glass server that is designed to keep coffee hot or cold. It also has an insulated base that is said to prevent condensation and a cork lid designed to help retain heat. The timing capitalizes on several fall consumer trends, such as gifting and entertaining.

“We are thrilled that our Oxo glass pour-over with water tank will be available in stores. The handblown borosilicate glass not only looks beautiful for serving, but the double wall construction will help keep coffee hot. It’s the perfect holiday gift for any coffee connoisseur,” said Claire Ashley, category director, Oxo.

For consumers that prefer a one-cup pour-over coffee maker, Melitta is starting to ship its new Signature Series pour-over collection. The company designed the series of porcelain pour-over coffee makers to ensure consistent brewing results and to be used with its paper filters. The pour-over has two viewing windows to provide visibility into the mug that is said to help prevent unnecessary messes while brewing.

“We have been presenting our new line and the response has been great. We believe the new items and color range are on trend and will make great holiday gift items,” said Ed Mitchell, vp/sales, Melitta USA.