Crate & Barrel is launching Crate & Kids, a new children’s furniture and home décor collection.
The complete Crate & Kids line is now available online at www.crateandbarrel.com/kids, with a curated assortment to follow in early April in more than 40 Crate & Barrel stores. Categories range from furniture to bedding to décor, and feature new products as well as many best selling items from The Land of Nod. The line will be enhanced by services such as baby registry and complimentary Crate Design Studio services to help customers create a nursery, bedroom or playroom.
Crate & Barrel noted that it first added kids furniture into its brands in 2001, when the company partnered with The Land of Nod, a children’s home furnishings brand known for quality furniture and playful, imaginative design.
Crate & Kids was created to offer the line on a broader scale. With the launch of Crate and Kids, it completes the integration of The Land of Nod business into Crate & Barrel, the company said.
“At Crate & Barrel, our goal is to help customers through each of life’s moments. As a top destination for wedding registries and new homes, it was natural to welcome kids into the mix. We’re excited to introduce customers to Crate & Kids, giving them the ability to shop and register for everything they need for their home in one place,” said Neela Montgomery, CEO of Crate & Barrel.