Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.
Witherspoon seemed a natural partner for the brand as someone who has expressed a love of design and entertaining along with her development of her own Southern lifestyle brand Draper James, according to the company.
The holiday campaign, “Make This Season Merry and Just Right,” features Witherspoon entertaining friends and family at home, accompanied by her favorite products from Crate & Barrel. The campaign includes several national television spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate & Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate & Barrel and Draper James will release co-designed collections for spring and summer 2018 and beyond.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand— style, warmth, and optimism,” said Steve Woodward, president, Crate & Barrel. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate & Barrel experience and spirit to life.”