Newell Brands, the current owners of the Crock-Pot brand of slow cookers, is defending the safety of slow cookers after a character on the popular NBC show “This Is Us” was killed in a fire that was caused by a faulty switch in a slow cooker.
In a statement to the website TheWrap.com, a spokesperson for Crock-Pot said, “Crock-Pot understands the concerns brought up by the recent episode of ‘This Is Us,’ and we too are heartbroken by the latest development in Jack’s storyline. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs.”
The popular character, Jack Pearson (played by actor Milo Ventimiglia) was killed in the aforementioned fictional fire.
In addition, the show’s producer, Dan Fogelman, also took to Twitter to defend the safety of slow cookers. “Taking a moment to remind everyone that it was a 20-year-old fictional (slow cooker) with an already funky switch,” he wrote. “Let’s not just lump all those lovely hard working (slow cookers) together.”
While Crock-Pot officials were defending the safety of slow cookers as a product category, the item in question on the show did not appear to carry the Crock-Pot brand. While many often use the term Crock-Pot as a generic term for slow cookers, Crock-Pot is a brand of slow cookers sold only by Newell Brands.